Overview:
XpertAnalytica, a data analytics firm, sought to enhance its online presence and increase conversion rates. Despite having a wealth of expertise and a strong service portfolio, their digital footprint was minimal, and they struggled to convert online leads.
Objectives:
The primary goals were to:
To establish a robust online presence for XpertAnalytica.
To increase the conversion rate of website visitors into clients.
Challenges
Lack of a clear and shared definition of online presence, visibility, and reputation.
The absence of unanimously accepted indexes for measuring online presence and conversions.